There are numerous roadmaps for effective branding. What works for one brand may not work for another. In the case of a startup, the number of branding challenges to overcome may be quite diverse, and having a well-thought-out plan in place ahead of time may help to mitigate some of the more common issues startups usually face.
When drawing up a plan, startup leaders have a big advantage in that they get to start completely from scratch. This means there’s the potential for fewer mistakes down the road—but also big mistakes if leaders don’t know what to include. To help with this, 15 members of Forbes Coaches Council discuss the vital factors no startup should forget when planning their branding strategy, and why they’re so important.
…
Remarkability lies on the edges. Be bold in your brand promise and claim your edge in the market. Give a good reason for your audience for why they should want to buy from you. Let you be the biggest, smallest, fastest or the slowest. What is most important to your client? For example, Southwest Airlines is not only known for cheap flights, but also the friendliest crew who enjoys their job. Your edge speaks value. – Whitney Mullings
…