A powerful brand strategy drives a unanimous perception of you as a “go-to” expert and promotes trust in buying from you.
So, how do you build a brand strategy beyond the visuals?
Here are 7 Must-Haves in Your Brand Strategy to Creating Loyal Soul Clients
The end goal of a brand strategy along any marketing plan is about making connections and nurturing relationships with your soul clients. At large, it’s to keep your unique brand at top of mind in the buying process.
There need to be stronger bonds than catchy attention-grabbing taglines. The energy behind your brand and marketing is the gel, and it comes alive when your brand is in alignment with the vibration of your soul clients’ desires. Alignment creates magic in attraction and leads clarity of your impact.
The clarity in your messaging far outweighs being creative with your copy. Trustworthiness is built when understood, and overwhelm is felt when confused. And the trust factor is a deal-breaker to your business success. It needs to be earned through time. But it’s built upon pure intuition.
Our intuition about another person is solely based on feelings. It’s no different when it comes to brands, “Your vibe attracts your tribe”. Your brand energetic is key to your business success. I don’t see this being emphasized anywhere.
Here are the major components of building a vibrational trustworthy brand.
The Energy of Your Brand Strategy
Your energetic brand is everything in your brand strategy. It’s how others intuitively feel about you without reading, hearing, or watching anything of yours. The highest of your unique brand vibration is cultivated from self-awareness. Every heart-led entrepreneur strives to be authentic, but not all of them are. Solely because they aren’t clear on their own needs, wants, or their own definition of success. Thus far, society has taught us your level of success is determined by your income. Which has led us to a hustle driven and comparison mentality? Most biz spins their wheels continuously without seeing the money they so desire. But true transformation comes from self-awareness, and learning the lessons spirituality has to offer.
The real shift in the biz today happens when you are committed to going through such transformation yourself, then enable you to impact others on a similar journey. This applies to any service or product based biz, it all circles back to your impact on others. Your brand energy is most attractive when your biz is fulfilling to you as a biz owner. Each component listed below attributes to your energetic brand alignment.
Brand Purpose
What defines a brand anyway? There are many components to building a brand. But it stems from your brand promise. What is your promise to your soul clients?
Soul Clients’ Desires
It’s different than just clients. Your soul clients are meant to work with you. Your soul clients are attracted to you intuitively when your brand energy is in alignment with your purpose and your authentic self. Magic happens with soul clients because you gain as much as being the service provider. This is where love builds from such a connection with another soulmate. Growth and expansions leading to joy, happiness, fulfilment, and all-around feeling good.
Your Own Uniqueness
No one set of DNA is identical. All of us are our own unique brand. Key to marketing your uniqueness is narrow it down and own it, confidently.
Brand Position
We have over 7 billion people on earth. Someone is offering the same or similar service or product as you do. How your unique brand is positioned is essential to stand out. It’s crucial to understanding your soul clients’ needs and wants. Because you only have to stand out to them.
Brand Essence
Your brand essence plays a huge role in driving a unanimous perception of your unique brand. It’s smart to be strategic in your marketing communications to achieve this goal. And necessary when you’re ready to spread your unique brand on a large scale.
Your Unique Core Message & Brand Stories
You are an intelligent being, you have many aspects to you. And any successful biz has many moving pieces. It’s a hard task to drill down all of what you do into a single or two sentences in a core message. It’s really an art to narrow your core message. But simplicity is powerful and cuts through the noise from thousands of marketing messages each individual process on a daily basis. Consistency is king when it comes to brand building and marketing communications. Your unique brand stories will support this effort tremendously. It’s human nature to draw connectedness through personal stories.
Most entrepreneurs (including myself) rush to getting our marketing done when we start our biz in hopes to get the clients rolling in. However, you’ll only set your biz as a commodity without your unique brand behind your marketing efforts. You are unique, and not an apple. When all the focus is set on broadcasting the features of your services, then you will be compared to others like an apple. It’s definitely a process that takes time, and digging deeper into who you are as a person and biz owner, but oh so worth it!
